A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video where entries are commonly displayed in reverse-chronological order.
Blog which is basically a
Social media optimization tools can be used to share opinions, insights, experiences, and perspectives with each other. Further, as a marketing strategy, it also enables one to use mediums as diverse as texts, images, audios and videos to put a message across to an audience.
Types:
- Personal Blogs
- Corporate Blogs
- Question Blogging
Advantages/Why Blog:
- The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies.
- Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the 'human face' of the organization through blogs.
- Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.
- Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
- Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
Why Magnon?
At Magnon, we use social media platforms like blogs, message boards, social networks, podcasts, wikis, and vlogs to gain mileage for your business, through the web. We implement necessary changes to optimize your site so that it is easily linked to, and therefore, highly visible in
social media searches on custom search engines like
Digg,
Facebook,
Technorati, etc.