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"After having launched the Hyundai Coporate website, Magnon has partnered us to initialise our Used Car Business. Using a combination of Internet and Mobile Technologies, has been key to the breakthrough we have made in this area of operation."

Rao Pratap Singh
DGM - National Sales Training,
SSI & New Business,
Hyundai Motor India Ltd
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Case Studies



Daikin India Case Study

Daikin India

  • Corporate Website Development
  • Online Dealer Integration Program
  • Corporate Intranet Development

Challenge

Daikin India as a name needs no introduction for the consumer durables market. We were faced with the challenge to design the Daikin web identity in terms of the website. The deliverables consisted of a dynamic products catalogue where web admin could update information through a secure login.

Implementation

With a clear approach towards the consumer durables market, the Daikin India website was designed with an eye towards the consumer market in India. The product catalogue was provided a CMS edge wherein through an extremely easy interface the admin will be able to update the product catalogue real time. The website supports all international standardization & norms and is extremely user friendly in its appeal. The site also had India's first Online Air Conditioning Solutions which offered web-based consulting to architects and retail buyers. Work is now being conducted to integrate the nationwide dealer network of Daikin on the Net platform. This huge application aims to bring systematization and standardization into the information flow and communication within the organization and with its Dealer Partners. This system based on the ERP model will later be connected to the SAP software running in the manufacturing units of Daikin, converting the entire business process into a seamless structure.

Result

As powerful a name Daikin is in the market, matching is its web identity. With a two way promotion, offline & online, Daikin looks at a very healthy visibility in the market.